What does the future hold? The Fitness Industry has shown little progress in the past 20 years and is guilty of losing out to other activities.
The family is desperate to be catered for; not just a crèche or a place to swim, but a place to socialise – a place where families can spend a few hours – not just time in the gym.
The winds of change are never far away. If we in the industry of fitness wish to ride the change we need innovators, entrepreneurs and visionaries, something that has been in short supply in recent years.
Ken Heathcote (Father of Fitness)