by Ken Heathcote | Aug 8, 2014 | Blog |
Great Teams need Great Leaders and Great Leaders know you need Great People in the right place. It’s like driving a bus. Get the right people on the bus – the wrong people off the bus and then get the right people in the right seats. Do that and the bus will take you anywhere you want to...
by Ken Heathcote | Aug 7, 2014 | Blog |
The top 10 most powerful words in the English language and not in order of importance…. 1) You 2) Results 3) Health 4) Guarantee 5) Discover 6) Safety 7) New 8) Prove 9) Save 10) Love FREE used to be one of the top words, but its overuse is probably the reason it is not there now. Marketing and Sales are almost exclusively dependent on words and pictures and importantly social...
by Ken Heathcote | Aug 5, 2014 | Blog |
There is a saying that Companies are big because they advertise or alternatively they advertise because they are big. Big or small, the core of all business is the need to promote, either internally or by marketing externally. The three R’s – Retention – Recruitment – Referral is a starting point in creating a strategy that does it for you. It is better to have a plan than no plan at...
by Ken Heathcote | Aug 4, 2014 | Blog |
They all laughed at Christopher Columbus when he said the world was round - They all laughed when Edison recorded sound - They all laughed at Wilber and his Brother when they said that man could fly – They told Marconi wireless was a phoney – it’s the same old cry. These are all words from George and Ira Gershwin’s song from a musical called ‘Shall We Dance’ and sung by all the top artiste’s including Sinatra, Toby Bennett and Ella Fitzgerald. The lyrics go on to say – they all laughed when I was reaching for the moon – but oh who’s laughing now! No one thought when H G Wells prophesied men landing on the moon and Jules Verne and his submarine and the lost city of Atlantis. Who could have prophesied the Mobile Phone – E-mail- Twitter – Money dispatched from a hole in the wall – or a Driverless Car which will mean no traffic lights and no accidents. All are now becoming a reality -brave predictions - brave people taking brave attempts at making them work. Who is brave enough to predict for the future of Fitness. Send me your...
by Ken Heathcote | Aug 3, 2014 | Blog |
Your position in the market place has little to do with your place of business. It doesn’t matter if it’s on the high street, the back street, on an industrial estate or the garden shed. What is important is how you create your product in the minds of your customer, the opposition, even your suppliers and most importantly your prospective customer. The battle for their minds lies in the perception of what you stand for and who you...
by Ken Heathcote | Aug 2, 2014 | Blog |
The story goes that when Stuart Rose won the bitter battle against Phillip Green of who should run the Marks and Spencer empire, Green asked, ‘if he thought Rose would handle it.’ ‘Yes’ he said, ‘you see he knows what he doesn’t know.’ The true secret of great leadership is finding the people who know more about the Job than you...
