The top 10 most powerful words in the English language and not in order of importance….
1) You
2) Results
3) Health
4) Guarantee
5) Discover
6) Safety
7) New
8) Prove
9) Save
10) Love
FREE used to be one of the top words, but its overuse is probably the reason it is not there now.
Marketing and Sales are almost exclusively dependent on words and pictures and importantly social media.