It may or may not come about, but the Fitness Industry right now is moving away from customer service and throwing more toys into the crib!

The big chains in their wisdom are now developing more and more variations on exercise classes. The strategy on this is, we will need only one instructor to control twenty or thirty people.

If the industry wants more new members and more members to stay we should be giving more service to more people on a one to one basis. Only then will the industry stop losing people to other activities. People don’t want more toys – they want more care.

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