Progress

Progress means change – Change means pain – Pain means fear – Fear resists progress. The running guru of the seventies George Sheehan, knew the wisdom of fear and learned to see it as an ally and even a friend. It is only by understanding fear that we can truly embrace change. Sheehan was a runner, a doctor, an author and philosopher and right when it came to...

Human Capitol

There is nothing like interaction for developing relationships. This prevails in business, personal friends and even on twitter, facebook and any other social media connections.

Where theres a Will theres a Way

Marion Rubens is a 56 year old Personal Trainer. She takes many classes, but her favourite is Willpower and Grace – a fusion of Balance Strength, Pilates and Mobility. Last year during a race Marion came off her mountain bike and severely damaged the tendons in her shoulder. The damage is irreparable and has left her with very limited shoulder movement in her left arm. However, she still teaches her classes and still takes her Willpower and Grace. She likes to compete in Triathlons, but the restricted arm doesn’t allow her to do either the crawl or the breaststroke, so she swam using just one arm until someone coached her into swimming the backstroke. Anyone who swims in open water knows how difficult it is to maintain direction. Unclear water – open space – no lines at the bottom of the pool. None of these deter Marion – endeavour lives. It must have something to do with the Willpower, particularly when you do it with the Grace of...

The Power of Advertising

DAVID OGILVY was the advertising genius of the 50s 6os and 70s. Some of his work was astonishingly brilliant. His ad for the Rolls Royce Silver Cloud read ‘at 60 miles an hour the loudest noise in this Rolls Royce comes from the Electric Clock.’ His ad for the Volkswagon Beetle when going small, showed the car isolated on a blank sheet of paper with the headline of two words ‘Think Small.’ These two cars both had record sales. In his book ‘Ogilvy on Advertising’ he relates to one of his most successful ads ‘Marlboro Cigarettes’ – the headline said, ‘Come to where the flavour is, come to Marlboro  Country. All great ads essentially sell two things – benefits and needs. The Marlboro ad ran for nearly four decades and it is ironic that the most successful ad of al time sold the most destructive product of all time. That’s the power of...

Culture

Culture is described as ‘The way we do things around here.’ In terms of the individual it then becomes your character – the defining quality that gives us our individuality.

Having a Go

Entrepreneurship is not dead; there are tens of thousands of young people having a go at selling things through social media. A lot will fall by the wayside and a lot will get there. Let’s salute an age that will open many doors to the...